Sibrama Newage is a leading manufacturer of world class watch straps, leather accessories and goods
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Exquisite Materials & Finishes
From the leather or materials used to make the actual watch strap to the tool designed specifically to produce them, we are passionate about each and every detail involved in its production.
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Delivering value for over 30 years
Three factory units covering an area of 55,000+ sq. ft. and a fourth being commissioned in Fall 2019 are equipped with cutting edge technology from Switzerland, France, Germany, India and Italy to ensure the highest standards of quality in a multitude of operations like splitting, skiving, clicking & stitching.
Our Story
sibrama delivers unparalleled expertise, scale & speed
A blend of superior manufacturing with passionate handcrafting techniques is highly unique to Sibrama Newage, and is one of the core attributes distinguishing us amongst the superior watch strap manufacturers of the world.
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State of the art production capabilities
Sibrama Newage employs its cutting edge infrastructure to constantly develop new tools, processes, surface effects, finishing and details that push the envelope in innovation, design and quality. Colour, design and accessory trends are followed closely in to stay current with global consumers, markets and the industry. This pursuit of new R&D leads to relevant, improved products and enhancement in our capabilities that we can offer to our partners.
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a commitment to quality
With an eye for detail, our master craftspersons from across India ensure that the products are made in line with customer approved drawings, carefully taking note of allowable tolerances on various dimensions. A first inspection of 100% products is followed by the final inspection as per the customer norms in line with AQL sampling before final packaging for dispatch of goods.
Our Ethos
an ideal workplace
All compliances are ensured to provide a harmonious and ecology friendly work atmosphere. The CSR team constantly works to promote and raise awareness, stating guidelines to respect human rights in its Corporate Ethics and Legal Compliance Code of Conduct.
compliance & CSR