One of the high points of Sibrama Newage is our constant devotion to Product Research & Development, which carries on at all time – an unrelenting activity followed scrupulously without a break. Our team of in-house designers and engineers are constantly updated by the latest technological developments in the watch straps and leather goods industry. Employing the available infrastructure at Sibrama Newage to its best, they are able to constantly develop new tools, processes, surface effects, finishing and details that can further the level of innovation, design and quality we are so used to. Colour, design and accessory trends are also followed closely in order to stay updated with global consumer, markets and industry. Eventually, this pursuit of R&D leads to betterment and relevance in the products and capabilities we offer to our partners.